If you're a KFC fanatic, this might just be the movie for you! Mario Lopez is your front man in the mini holiday movie as the famous, Colonel Harland Sanders. I may have to buy myself some KFC to eat while I'm watching this movie! LOL
KFC is spicing up the holidays with a new “mini-movie,” a 15-minute film/commercial that will air on the Lifetime network Dec. 13 at noon, called “A Recipe for Seduction.”
The movie is the latest in a series of high-profile holiday marketing stunts from the chicken chain and its parent company Yum Brands Inc.
So far this season, KFC sold a fried chicken-scented fire log at Walmart Inc. And Pizza Hut created an “Original Pan Pizza” weighted blanket selling for $150.
Yum is also the parent company of Taco Bell, which has opened a resort and hotel in Palm Springs that sold out of reservations in minutes and had a Valentine’s Day sweepstakes to host a wedding at its location on the Las Vegas Strip.
KFC sees the Lifetime movie as a distraction from the stresses brought on by the coronavirus pandemic and lockdowns.
“‘A Recipe for Seduction’ is a perfect excuse to curl up at home and escape to your own happily ever after,” said Andrea Zahumensky, KFC U.S. chief marketing officer, in a statement.
Yeah... We'll see how this turns out for their marketing! It sounds very appealing to me and I think I want some chicken now...