On Sunday, April 5, Bobby Bones will introduce the ACM Lifting Lives COVID-19 Response Fund during the ACM Presents: Our Country special. The fund was created to assist individuals working in the Country Music Industry who are suffering a financial crisis as a result of the pandemic.
The fund will begin with an initial endowment of $250,000 with an additional matching fund against Academy of Country Music partners, sponsors and third-party donors of up to $250,000. Partners, sponsors, and donors include The Bobby Bones Show, FirstNet, Built with AT&T, and Amazon Music.
"ACM Lifting Lives is proud to have a long-standing history of supporting individuals in the Country Music industry who need some assistance getting back on their feet during these unfortunate times, with the Diane Holcomb Emergency Relief Fund," Lyndsay Cruz, Executive Director of ACM Lifting Lives says. "With this new ACM Lifting Lives COVID-19 Response Fund, we hope to help alleviate some of the burden our music community faces; including the musicians, bus drivers, tour crews, songwriters, the list goes on and on during these unprecedented times."
Those in need of funds or interesting in donating as a third-party donor can learn more at ACMLiftingLives.org.
ACM Presents: Our Country will feature artists appearing from their homes "to share heartfelt thoughts and perform acoustic versions of country hits." Footage of favorite ACM moments from the past will also be shown. Additionally, the show will honor 10-time ACM Award winner Kenny Rogers, who died on March 20 at the age of 81.
As previously announced, performers for the two-hour special include Kelsea Ballerini, Dierks Bentley, Kane Brown and John Legend, Luke Bryan, Brandi Carlile, Eric Church, Luke Combs, Sheryl Crow, Florida Georgia Line, Lady Antebellum, Miranda Lambert, Little Big Town, Tim McGraw, Old Dominion, Brad Paisley and Darius Rucker, Thomas Rhett, Blake Shelton and Gwen Stefani, Shania Twain, Carrie Underwood and Keith Urban.
The two-hour special will replace the 55th Annual ACM Awards which were postponed due to the coronavirus (COVID-19) pandemic. The 2020 ACM Awards will now take place a few months later on Wednesday, September 16. Country star, Keith Urban, is still set to host the awards on the new date.
Tune in to CBS at 8PM ET on April 5 to watch the historic ACM Presents: Our Country.
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